I’ve been working both in-house and with advertising agencies/companies to produce e-mail newsletters for a while now. Sometimes I’ll be working from an existing template or graphic standards, or a layout file, and simply write the code for the e-news. Other times, I’ll be designing as well as coding. Either way, there’s a lot of little technical things to keep in mind when producing an e-newsletter. In this article I’ll try to outline what I’ve learned, and I hope it will help you if you have to produce your own! (If you’re gonna send junk mail to your customers, at least do it right.)

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